| Title | ABC MART SALE PROMOTION |
| Brand | ABC MART |
| Product / Service | ABC MART |
| Category | A04. Cinematography |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Production Company | PYX FILM PRODUCTION Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Jongwon Choi | Chief Creative Officer |
| Kyungnam Kim | Executive Creative Director |
| Seunghyuck Jung | Creative Director |
| Jimin Yoo | Copywriter |
| Eunkyung Seo/Hyosun Kim | Art Director |
| Joonghyun Kim | Agency Producer |
| Jangsub Shin/Jinyoung Bak | Account Supervisor |
| Seonghyun Lim | Producer |
| Sungjin Vae | Director |
2012 ABC MART Final Sale is the biggest sale, however, customers perceive it as just noisy sale commercials. So, the mission of this campaign was to make a special commercial with visual impact. In addition, to build an exciting image of ABC MART in customers' mind was also an important factor. To deliver this sale event is beginning in a unique way, we sent the ABC box into the sky, precisely stratosphere. The scene of falling from the sky with great speed can express how much the price are going down, and can show the fascinate view of the sky.