WHERE FLAVOUR IS KING

Silver Spike
TitleWHERE FLAVOUR IS KING
ClientDIAGEO
Product / ServiceJOHNNIE WALKER RED LABEL
CategoryA02. Computer Graphics/Visual Effects
EntrantAlt.VFX Brisbane, AUSTRALIA
Entrant Company Alt.VFX Brisbane, AUSTRALIA
Advertising Agency LEO BURNETT SYDNEY, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

A new ad has been launched for whisky brand Johnnie Walker. The cinematic spot shows a man walking through an old house of luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’

Creative Execution

The new campaign aims to focus on rich flavours Johnnie Walker offers consumers to experience. “Where Flavour is King.” was directed by Exits' Mark Molloy and shot entirely in Prague in the Czech Republic. Alt.vfx was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. Built entirely as 3D environments the rooms were constructed from over 300 individual CG models. Please view VFX breakdown here: http://vimeo.com/50901027

Credits

Name Position
Andy Dilallo Chief Creative Officer
Vince Lagana/Grant Mcaloon Creative Director
Rita Gagliardi Agency Producer
Claire Kesby-Smith Account Supervisor
Alice Grant Producer
Mark Molloy Director
Peter Sciberras Editor
Simon Kane Sound Design/Arrangement
Alt.vfx Animation
Song Zu Music
Alt.vfx Special Effects/Computer Graphics
Method Studios Editing Company
VFX Supervisor: Colin Renshaw/VFX Producers: Marnie Ellis/Lily Crowley Other Credits