| Title | WHERE FLAVOUR IS KING |
| Brand | DIAGEO |
| Product / Service | JOHNNIE WALKER RED LABEL |
| Category | A02. Computer Graphics/Visual Effects |
| Entrant | Alt.VFX Brisbane, AUSTRALIA |
| Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
| Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company | EXIT FILMS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Andy Dilallo | Chief Creative Officer |
| Vince Lagana/Grant Mcaloon | Creative Director |
| Rita Gagliardi | Agency Producer |
| Claire Kesby-Smith | Account Supervisor |
| Alice Grant | Producer |
| Mark Molloy | Director |
| Peter Sciberras | Editor |
| Simon Kane | Sound Design/Arrangement |
| Alt.vfx | Animation |
| Song Zu | Music |
| Alt.vfx | Special Effects/Computer Graphics |
| Method Studios | Editing Company |
| VFX Supervisor: Colin Renshaw/VFX Producers: Marnie Ellis/Lily Crowley | Other Credits |
A new ad has been launched for whisky brand Johnnie Walker. The cinematic spot shows a man walking through an old house of luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’
The new campaign aims to focus on rich flavours Johnnie Walker offers consumers to experience. “Where Flavour is King.” was directed by Exits' Mark Molloy and shot entirely in Prague in the Czech Republic. Alt.vfx was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. Built entirely as 3D environments the rooms were constructed from over 300 individual CG models. Please view VFX breakdown here: http://vimeo.com/50901027