Brief Explanation

A new ad has been launched for whisky brand Johnnie Walker. The cinematic spot shows a man walking through an old house of luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’

Creative Execution

The new campaign aims to focus on rich flavours Johnnie Walker offers consumers to experience. “Where Flavour is King.” was directed by Exits' Mark Molloy and shot entirely in Prague in the Czech Republic. Alt.vfx was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. Built entirely as 3D environments the rooms were constructed from over 300 individual CG models. Please view VFX breakdown here: http://vimeo.com/50901027