Bronze Spike
Product / ServiceANTI-SMOKING
CategoryA09. Best Use of Music
EntrantJWT Melbourne , AUSTRALIA
Entrant Company JWT Melbourne, AUSTRALIA
Advertising Agency JWT Melbourne, AUSTRALIA
Production Company THE SWEET SHOP Melbourne, AUSTRALIA


Name Position
Richard Muntz Executive Creative Director
Jim Ritchie And Rob Beamish Creative Director
Jim Ritchie Copywriter
Rob Beamish Art Director
Sherry Harvey Agency Producer
Peter Randeria Account Supervisor
Wilf Sweetland/Fiona King And Edward Pontifex Producer
Luci Shroder Director
Johanna Scott Editor
Cornel Wilczek Sound Design/Arrangement
Method Studios Post Production
Marita Dyson (The Orbweavers)/Que Sera Sera Music
Peter Chapman And Cara Roberts Account Manager
Angela Morris Planner
Jeremy Rouse Director Of Photography
The Butchery Editing Company

Brief Explanation

Last Dance features a family who is coming to terms with the tragic consequences of not quitting smoking, in this instance the father of the family is in the latter stages of terminal cancer. Set to an acoustically re-imagined version of 'Que Sera Sera', we watch as the father and his wife partake in a last dance together; a poignant and emotionally charged act, which is quietly and painfully observed by his young son. The commercial offers hope to all smokers by subverting the song's key lyric into an end-line: What will be, doesn't have to be.