Title | LAST DANCE |
Brand | QUIT VICTORIA |
Product / Service | ANTI-SMOKING |
Category | A09. Best Use of Music |
Entrant | JWT Melbourne , AUSTRALIA |
Entrant Company | JWT Melbourne, AUSTRALIA |
Advertising Agency | JWT Melbourne, AUSTRALIA |
Production Company | THE SWEET SHOP Melbourne, AUSTRALIA |
Name | Position |
---|---|
Richard Muntz | Executive Creative Director |
Jim Ritchie And Rob Beamish | Creative Director |
Jim Ritchie | Copywriter |
Rob Beamish | Art Director |
Sherry Harvey | Agency Producer |
Peter Randeria | Account Supervisor |
Wilf Sweetland/Fiona King And Edward Pontifex | Producer |
Luci Shroder | Director |
Johanna Scott | Editor |
Cornel Wilczek | Sound Design/Arrangement |
Method Studios | Post Production |
Marita Dyson (The Orbweavers)/Que Sera Sera | Music |
Peter Chapman And Cara Roberts | Account Manager |
Angela Morris | Planner |
Jeremy Rouse | Director Of Photography |
The Butchery | Editing Company |
Last Dance features a family who is coming to terms with the tragic consequences of not quitting smoking, in this instance the father of the family is in the latter stages of terminal cancer. Set to an acoustically re-imagined version of 'Que Sera Sera', we watch as the father and his wife partake in a last dance together; a poignant and emotionally charged act, which is quietly and painfully observed by his young son. The commercial offers hope to all smokers by subverting the song's key lyric into an end-line: What will be, doesn't have to be.