WHERE FLAVOUR IS KING

Short List
TitleWHERE FLAVOUR IS KING
ClientJOHNNIE WALKER
Product / ServiceJOHNNIE WALKER RED
CategoryA10. Best Production Value
EntrantEXIT FILMS Melbourne, AUSTRALIA
Entrant Company EXIT FILMS Melbourne, AUSTRALIA
Advertising Agency LEO BURNETT SYDNEY, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

Every Johnnie Walker blend represents a specific, and unique, combination of big, bold flavours. In the case of Johnnie Walker Red label the main flavours are smokiness, spiciness and citrus fruits. In this commercial we explore the mysterious House of Walker, experiencing these 3 flavour elements. They are just some of the flavours that come together to make Johnnie Walker the whisky 'where flavour is king.'

Creative Execution

“Where Flavour is King.” was shot entirely in Prague in the Czech Republic. The post house was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. Built entirely as 3D environments the rooms were constructed from over 300 individual CG models. Please view VFX breakdown here: http://vimeo.com/50901027

Credits

Name Position
Andy Di Lallo Chief Creative Officer
Vince Lagana/Grant Mc Aloon Creative Director
Rita Gagliardi Agency Producer
Peter Bosilkovski/Claire Kesby-Smith Account Supervisor
Alice Grant Producer
Mark Molloy Director
Peter Sciberras Editor
Song Zu Sydney Sound Studio
Simon Kane Sound Design/Arrangement
Alt.vfx Post Production
Ramesh Sathiah Music
Mark Molloy/Alt.vfx/Petr Kunc Production Designer
Alt.vfx/Colin Renshaw Special Effects/Computer Graphics
Martin Ruhe Director Of Photography
Method Studios Editing Company