| Title | NIGHMARES |
| Brand | NEW ZEALAND FIRE SERVICE |
| Product / Service | NEW ZEALAND FIRE SERVICE |
| Category | A05. Direction |
| Entrant | EXIT FILMS Melbourne, AUSTRALIA |
| Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
| Advertising Agency | M&C SAATCHI Auckland, NEW ZEALAND |
| Production Company | EXIT FILMS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Dave King | Executive Creative Director |
| Wicky Tafau | Copywriter |
| Frances Cooke | Art Director |
| Joide Hari | Agency Producer |
| Lou Devine/Christina Mossaidis | Account Supervisor |
| Susie Cole | Producer |
| Glendyn Ivin | Director |
| Cushla Dilon | Editor |
| Franklin Road Audio | Sound Studio |
| Shane Taipari | Sound Design/Arrangement |
| Stephen Langdon/Toybox | Post Production |
| Stephen Rae | Music |
| Ari Wegner | Director Of Photography |
| Client Partners: Debbie Gee/Caroline Rosanowski/Scott Sargentina | Other Credits |
The New Zealand Fire Service initial ad in the series depicted the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn't installed smoke alarms. In this follow up commercial, which is part of the series, "Nightmare" depicts his ongoing turmoil. 'Nightmares' shows the father reliving the tragic events of the fire before realising it is his imagination reliving the horror of the fire, not reality, before breaking down under his immense pain.