| Title | HANDS |
| Brand | CARLTON & UNITED BREWERIES |
| Product / Service | VICTORIA BITTER |
| Category | A05. Direction |
| Entrant | EXIT FILMS Melbourne, AUSTRALIA |
| Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | EXIT FILMS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Ant Keogh | Executive Creative Director |
| Jim Ingram/Ben Couzens | Creative Director |
| Jim Ingram | Copywriter |
| Ben Couzens | Art Director |
| Sevda Cemo | Agency Producer |
| Paul Mcmillan/Simon Lamplough/John Meagher/Georgia Field | Account Supervisor |
| Alice Grant | Producer |
| Mark Molloy | Director |
| Rohan Zerna | Editor |
| Flagstaff Studios | Sound Studio |
| Paul Le Couteur | Sound Design/Arrangement |
| The Butchery And The Refinery | Post Production |
| Jeremy Rouse: Main Unit/Ryley Brown: Second Unit | Director Of Photography |
| The Butchery | Editing Company |
| Creative Chairman: James Mcgrath/Strategic Planner: Mike Derepas | Other Credits |
Australia was built on the simple principal of a hard day’s work, for a fair day’s pay. And there’s no better tasting beer than the one you drink after a hard day’s work - when you’ve earned your thirst. This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, a working man’s hands.