FIND A HEALTHIER YOU 'SARAH'

TitleFIND A HEALTHIER YOU 'SARAH'
BrandBUPA
Product / ServiceBUPA HEALTH INSURANCE
CategoryA05. Direction
EntrantEXIT FILMS Melbourne, AUSTRALIA
Entrant Company EXIT FILMS Melbourne, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Credits

Name Position
Ant Keogh Executive Creative Director
Julian Schreiber/Tom Martin Creative Director
Richard Williams Copywriter
Anthony Phillips Art Director
Lisa Moro Agency Producer
Daniel Lacaze/Rhoda Berjaoui/Lesley Silverstone/Elka Voigt Account Supervisor
Susie Cole Producer
Glendyn Ivin Director
Flagstaff Studios Sound Studio
Paul Lecouter Sound Design/Arrangement
The Refinery Post Production
Stephen Rae Music
Germain Mcmicking Director Of Photography
The Butchery Editing Company

Brief Explanation

The central character of the script is Sarah. The director cast one female talent who would play the role of heatlhy and unhealthy Sarah. With the use of prosthetics she became unhealthy Sarah The focus of the commercial features day to day scenarios featuring - healthy Sarah and unhealthy Sarah. Despite the two different lives each Sarah is living they are both warm and inviting characters. Sarah is not perfect, but living life and trying to make good choices along the way. The culmination of the commercial is when both Sarah's meet. The idea that you could meet a healthier version of yourself is shown in a tangible and understated way but it hits you quite hard when you think about it. It’s quite powerful and most importantly feels empowering to the audience. Changing your life and discovering a more healthier version of yourself seems very real and possible.