Title | FIND A HEALTHIER YOU 'SARAH' |
Brand | BUPA |
Product / Service | BUPA HEALTH INSURANCE |
Category | A05. Direction |
Entrant | EXIT FILMS Melbourne, AUSTRALIA |
Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | EXIT FILMS Melbourne, AUSTRALIA |
Name | Position |
---|---|
Ant Keogh | Executive Creative Director |
Julian Schreiber/Tom Martin | Creative Director |
Richard Williams | Copywriter |
Anthony Phillips | Art Director |
Lisa Moro | Agency Producer |
Daniel Lacaze/Rhoda Berjaoui/Lesley Silverstone/Elka Voigt | Account Supervisor |
Susie Cole | Producer |
Glendyn Ivin | Director |
Flagstaff Studios | Sound Studio |
Paul Lecouter | Sound Design/Arrangement |
The Refinery | Post Production |
Stephen Rae | Music |
Germain Mcmicking | Director Of Photography |
The Butchery | Editing Company |
The central character of the script is Sarah. The director cast one female talent who would play the role of heatlhy and unhealthy Sarah. With the use of prosthetics she became unhealthy Sarah The focus of the commercial features day to day scenarios featuring - healthy Sarah and unhealthy Sarah. Despite the two different lives each Sarah is living they are both warm and inviting characters. Sarah is not perfect, but living life and trying to make good choices along the way. The culmination of the commercial is when both Sarah's meet. The idea that you could meet a healthier version of yourself is shown in a tangible and understated way but it hits you quite hard when you think about it. It’s quite powerful and most importantly feels empowering to the audience. Changing your life and discovering a more healthier version of yourself seems very real and possible.