Title | NO MATTER WHERE YOU'RE FROM |
Brand | AFL |
Product / Service | AFL SEASON LAUNCH 2013 |
Category | A05. Direction |
Entrant | EXIT FILMS Melbourne, AUSTRALIA |
Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Production Company | EXIT FILMS Melbourne, AUSTRALIA |
Name | Position |
---|---|
Ben Coulson | Chief Creative Officer |
Alex Wadelton | Copywriter |
Paul Meates | Art Director |
Romanca Jasinski | Agency Producer |
Julian Bell/Kirsten Darbyshire/Rachel Semmens | Account Supervisor |
Tobias Webster | Producer |
Stephen Carroll | Director |
Graeme Pereira | Editor |
Flagstaff Studio | Sound Studio |
Paul Le Couteur | Sound Design/Arrangement |
The Butchery | Editing Company |
This campaign showcases people from all over the world being shown an AFL game for the first time- to prove that our game, Australia's game, is unlike anything else in the world. Everyone from South American soccer fans, Texan gridiron players, New York street-ballers and even Welsh pig farmers were asked to provide a fresh perspective on AFL and highlight the aspects of the game that make it unique. Ultimately this campaign reminds us that this is Australia's national game, a game with amazing elements that makes it extraordinary, and not just in the eyes of Australian fans.