| Title | NO MATTER WHERE YOU'RE FROM |
| Brand | AFL |
| Product / Service | AFL SEASON LAUNCH 2013 |
| Category | A05. Direction |
| Entrant | EXIT FILMS Melbourne, AUSTRALIA |
| Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Production Company | EXIT FILMS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Ben Coulson | Chief Creative Officer |
| Alex Wadelton | Copywriter |
| Paul Meates | Art Director |
| Romanca Jasinski | Agency Producer |
| Julian Bell/Kirsten Darbyshire/Rachel Semmens | Account Supervisor |
| Tobias Webster | Producer |
| Stephen Carroll | Director |
| Graeme Pereira | Editor |
| Flagstaff Studio | Sound Studio |
| Paul Le Couteur | Sound Design/Arrangement |
| The Butchery | Editing Company |
This campaign showcases people from all over the world being shown an AFL game for the first time- to prove that our game, Australia's game, is unlike anything else in the world. Everyone from South American soccer fans, Texan gridiron players, New York street-ballers and even Welsh pig farmers were asked to provide a fresh perspective on AFL and highlight the aspects of the game that make it unique. Ultimately this campaign reminds us that this is Australia's national game, a game with amazing elements that makes it extraordinary, and not just in the eyes of Australian fans.