HANDS

Silver Spike
TitleHANDS
ClientCARLTON & UNITED BREWERIES
Product / ServiceVICTORIA BITTER
CategoryA04. Cinematography
EntrantEXIT FILMS Melbourne, AUSTRALIA
Entrant Company EXIT FILMS Melbourne, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

Australia was built on the simple principal of a hard day’s work, for a fair day’s pay. And there’s no better tasting beer than the one you drink after a hard day’s work - when you’ve earned your thirst. This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, a working man’s hands.

Credits

Name Position
Ant Keogh Executive Creative Director
Jim Ingram/Ben Couzens Creative Director
Jim Ingram Copywriter
Ben Couzens Art Director
Sevda Cemo Agency Producer
Paul Mcmillan/Simon Lamplough/John Meagher/Georgia Field Account Supervisor
Alice Grant Producer
Mark Molloy Director
Rohan Zerna Editor
Flagstaff Studios Sound Studio
Paul Le Couteur Sound Design/Arrangement
The Butchery And The Refinery Post Production
Jeremy Rouse: Main Unit/Ryley Brown: Second Unit Director Of Photography
The Butchery Editing Company
Creative Chairman: James Mcgrath/Strategic Planner: Mike Derepas Other Credits