CRAZY FOR HAPPINESS

TitleCRAZY FOR HAPPINESS
BrandCOCA-COLA INDIA
Product / ServiceCOCA-COLA
CategoryA09. Best Use of Music
EntrantBOOT POLISSH FILMS Mumbai, INDIA
Entrant Company BOOT POLISSH FILMS Mumbai, INDIA
Media Agency McCANN New Delhi, INDIA
Production Company BOOT POLISSH FILMS Mumbai, INDIA

Credits

Name Position
Prasoon Joshi Chief Creative Officer
Sambit Mohanty/Vineet Mahajan Executive Creative Director
Rupesh Sahay Creative Director
Sambit Mohanty Copywriter
Vineet Mahajan/Rupesh Sahay Art Director
Jeet Kalra/Ankur Mondal Agency Producer
Nishant Saurabh Account Supervisor
Ashit Ghelani Producer
Shujaat Saudagar Director
Shyam Salgaonkar Editor
Pullz Studio Sound Studio
Arun Castro Sound Design/Arrangement
After Studios Post Production
Daniel Low Cameraman
Daniel Low Lighting
Amit Trivedi Music
Tanya Baweja Account Manager
Jitender Dabbas Planner
Sunil Chhabra Production Designer
Daniel Low Cinematographer
Daniel Low Director Of Photography
After Studios Editing Company
Ananya Dasgupta ProductionManager

Brief Explanation

We live in a world where everything seems to be negative. The society is becoming more insular and with growing levels of selfishness, apathy, etc and we are losing the value of kindness. Coca-Cola believes that selfless acts of kindness by people lead to more happiness and make the world a better place. These surprise acts of kindness by strangers brings about happiness and cheer to our faces and makes us feel positive and optimistic about the world we live. Coca-Cola celebrates these acts of kindness and the champions who perform them thereby provoking belief in a happier world

Creative Execution

The music track is an original composition. The lyrics for this were written by Prasoon Joshi (Chief Creative Officer, McCann)