Title | CRAZY FOR HAPPINESS |
Brand | COCA-COLA INDIA |
Product / Service | COCA-COLA |
Category | A09. Best Use of Music |
Entrant | BOOT POLISSH FILMS Mumbai, INDIA |
Entrant Company | BOOT POLISSH FILMS Mumbai, INDIA |
Media Agency | McCANN New Delhi, INDIA |
Production Company | BOOT POLISSH FILMS Mumbai, INDIA |
Name | Position |
---|---|
Prasoon Joshi | Chief Creative Officer |
Sambit Mohanty/Vineet Mahajan | Executive Creative Director |
Rupesh Sahay | Creative Director |
Sambit Mohanty | Copywriter |
Vineet Mahajan/Rupesh Sahay | Art Director |
Jeet Kalra/Ankur Mondal | Agency Producer |
Nishant Saurabh | Account Supervisor |
Ashit Ghelani | Producer |
Shujaat Saudagar | Director |
Shyam Salgaonkar | Editor |
Pullz Studio | Sound Studio |
Arun Castro | Sound Design/Arrangement |
After Studios | Post Production |
Daniel Low | Cameraman |
Daniel Low | Lighting |
Amit Trivedi | Music |
Tanya Baweja | Account Manager |
Jitender Dabbas | Planner |
Sunil Chhabra | Production Designer |
Daniel Low | Cinematographer |
Daniel Low | Director Of Photography |
After Studios | Editing Company |
Ananya Dasgupta | ProductionManager |
We live in a world where everything seems to be negative. The society is becoming more insular and with growing levels of selfishness, apathy, etc and we are losing the value of kindness. Coca-Cola believes that selfless acts of kindness by people lead to more happiness and make the world a better place. These surprise acts of kindness by strangers brings about happiness and cheer to our faces and makes us feel positive and optimistic about the world we live. Coca-Cola celebrates these acts of kindness and the champions who perform them thereby provoking belief in a happier world
The music track is an original composition. The lyrics for this were written by Prasoon Joshi (Chief Creative Officer, McCann)