THE ROMANCE IS BACK

TitleTHE ROMANCE IS BACK
BrandVIRGIN AUSTRALIA AIRLINES
Product / ServiceAIRLINE
CategoryA02. Computer Graphics/Visual Effects
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising Agency CLEMENGER BBDO SYDNEY, AUSTRALIA
Production Company COLLIDER Sydney, AUSTRALIA

Credits

Name Position
Paul Nagy Executive Creative Director
Matt Follows Creative Director
Denny Handlin Copywriter
Nick Bonney Art Director
Denise Mckeon Agency Producer
Chris Yong Account Supervisor
Catherine Warner Producer
Daniel Askill Director
Chris Jordan Account Manager
Matt Walters Planner
Fuel Vfx Special Effects/Computer Graphics
Head Of Art: Michael Dole/Client: Mark Hassell And Michael Betteridge Other Credits

Brief Explanation

What is the most amazing part of an airline? Virgin Australia believes it's their incredible staff. to bring this to life, and showcase the Virgin Australia flying experience, we created a 60 second commercial that features many of Virgin Australia’s own employees. In the process, letting people know that it takes more than an amazing aircraft to make an amazing airline.

Creative Execution

The attention to detail extended across every production touch point. This started by employing the senior special effects to photograph in high resolution every aspect of the interior and exterior of the aircraft to ensure the plane was built accurately in CGI. Every fabric, texture, panel, bolt, window, seat, crockery and cutlery was documented and recreated. On the actual shoot, we had all the bells and whistles. Everything from massive green screens to shoot and map each Virgin staff embers face from every angle, to hi speed helicopter shots. Next phase was the stitching together and CGI build that took 7 weeks. This consistent of five animators working around the clock to reach the on-air tight deadline.