|Title||THE ROMANCE IS BACK|
|Brand||VIRGIN AUSTRALIA AIRLINES|
|Product / Service||AIRLINE|
|Entrant||CLEMENGER BBDO SYDNEY, AUSTRALIA|
|Entrant Company||CLEMENGER BBDO SYDNEY, AUSTRALIA|
|Advertising Agency||CLEMENGER BBDO SYDNEY, AUSTRALIA|
|Production Company||COLLIDER Sydney, AUSTRALIA|
|Paul Nagy||Executive Creative Director|
|Matt Follows||Creative Director|
|Nick Bonney||Art Director|
|Denise Mckeon||Agency Producer|
|Chris Yong||Account Supervisor|
|Chris Jordan||Account Manager|
|Head Of Art: Michael Dole/Client: Mark Hassell And Michael Betteridge||Other Credits|
What is the most amazing part of an airline? Virgin Australia believes it's their incredible staff. To bring this to life, and showcase the Virgin Australia flying experience, we created a 60 second commercial that features many of Virgin Australia’s own employees. In the process, letting people know that it takes more than an amazing aircraft to make an amazing airline.
The attention to detail extended across every production touch point. This started by employing the senior special effects to photograph in high resolution every aspect of the interior and exterior of the aircraft to ensure the plane was built accurately in CGI. Every fabric, texture, panel, bolt, window, seat, crockery and cutlery was documented and recreated. On the actual shoot, we had all the bells and whistles. Everything from massive green screens to shoot and map each Virgin staff embers face from every angle, to hi speed helicopter shots. Next phase was the stitching together and CGI build that took 7 weeks. This consistent of five animators working around the clock to reach the on-air tight deadline.