ECO TECHNOLOGY

Bronze Spike
TitleECO TECHNOLOGY
BrandPANASONIC
Product / ServiceHOME APPLIANCE
CategoryA02. Computer Graphics/Visual Effects
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DONT TRY THIS AT HOME PICTURES Hamburg, GERMANY

Credits

Name Position
Tadashi Ishii Chief Creative Officer
Yoichi Miura/Jun Katogi/Takanori Yasukochi Creative Director
Jun Katogi Copywriter
Takanori Yasukochi/Timo Schaedel Art Director
Jun Katogi Agency Producer
Michio Yoneda Account Supervisor
Yoichi Miura Advertiser's Supervisor
Kristina Neurohr/Andre Fischer Producer
Timo Schaedel Director
Timo Schaedel/Chris Smallfield Editor
Florian Lakenmacher Sound Design/Arrangement
Dont Try This At Home Post Production
Alex Daab/Julian Muller-Scheffsky Cameraman
Haruhiko Sumida Account Manager
Jun Katogi/Takanori Yasukochi Planner
Timo Schaedel Production Designer
Timo Schaedel/Chris Smallfield Special Effects/Computer Graphics
Timo Schaedel Cinematographer
Timo Schaedel Director Of Photography
Dont Try This At Home Editing Company
Katrin Wilken ProductionManager
Johannes Rabe/Claas Rieckhoff Other Credits

Brief Explanation

It expresses both of "eco" and "technology". Different technical elements of the products of washing machine, dryer and refrigerator will be combined to shape fascinating living sculptures. The resulting maximum impressive plants and insects live peacefully intefrated into a real nature scape.

Creative Execution

Using a combination od 3D software, including Softimage, Arnold Render, PFMatchIt and Nuke, the team got to work in production.