CURIOSITY

TitleCURIOSITY
BrandQANTAS FREQUENT FLYER
Product / ServiceLOYALTY PROGRAMME
CategoryA09. Best Use of Music
EntrantNYLON STUDIOS Sydney, AUSTRALIA
Entrant Company NYLON STUDIOS Sydney, AUSTRALIA
Advertising Agency DROGA5 SYDNEY, AUSTRALIA
Production Company NYLON STUDIOS Sydney, AUSTRALIA
Production Company 2 REVOLVER Sydney, AUSTRALIA

Credits

Name Position
David Nobay Chief Creative Officer
Duncan Marshall Executive Creative Director
Steve Hall Copywriter
Dan Seager Art Director
Paul Johnston Agency Producer
Matt Cooney Account Supervisor
Stephanie Tully Advertiser's Supervisor
Pip Smart Producer
Steve Rogers Director
Jack Hutchings Editor
Nylon Studios Sound Studio
James Martell Sound Design/Arrangement
Altvfx Post Production
Michael Yezerski Music
Richard Sweetman Account Manager
Altvfx Special Effects/Computer Graphics
Geoffrey Simpson Cinematographer
The Butchery Editing Company

Brief Explanation

In this commercial the Mars space rover, Curiosity, has journeyed to Earth to explore the possibilities of how every journey as a Qantas Frequent Flyer can bring you rewards. Rewards not just in the air but also on the ground.

Creative Execution

The music is a new interpretation and arrangement of the licenced song "I Still Call Australia Home". This song has long been associated with Qantas, however this is the first time the song has been scored to picture using the melody to evoke a feeling of warmth, curiosity and a sense of endless possibilities. The music was all recorded live, with piano, violins and classical guitar.