Title | TUMBLE |
Brand | SCHWEPPES |
Product / Service | SCHWEPPES MASTERBRAND |
Category | A09. Best Use of Music |
Entrant | REVOLVER Sydney, AUSTRALIA |
Entrant Company | REVOLVER Sydney, AUSTRALIA |
Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Production Company | REVOLVER Sydney, AUSTRALIA |
Name | Position |
---|---|
Ben Coulson | Executive Creative Director |
Senior Writer: Evan Roberts | Copywriter |
Senior Art Director: Chris Northam | Art Director |
Agency Executive Producer: Romanca Jasinski | Agency Producer |
Group Account Director: Mat Cummings | Account Supervisor |
Senior Account Director: Matilda Hobba | Advertiser's Supervisor |
Pip Smart/Executive Producers: Michael Ritchie And Pip Smart | Producer |
Steve Rogers | Director |
Jack Hutchings | Editor |
Mark Mitchell For Electric Dreams | Sound Studio |
Paul Le Couteur For Flagstaff Studios | Sound Design/Arrangement |
Fin Design/Effects | Post Production |
D'oyley Carte Opera Company - Hms Pinafore | Music |
Fin Design/Effects | Special Effects/Computer Graphics |
Adam Arkapaw | Cinematographer |
Adam Arkapaw | Director Of Photography |
The Butchery | Editing Company |
Grade: Ben Eagleton For Fuel | Other Credits |
Tumble is the story of Schweppervescence and it's unique and powerful ability to ignite the senses. The commercial follows a lead character who magically appears at the top of a snowy mountain dressed inexplicably in a well tailored suit. The ad follows this character as he deliberately throws himself over the edge of the mountain and somehow manages to gracefully and magically tumble down the mountain without ever hurting himself. In fact he's clearly enjoying himself. As he tumbles down the mountain, across grassy plains and through lush rain forests he is joined by other tumblers. The commercial concludes when the tumblers all plunge into a pristine lagoon and are surrounded by glorious, swirling Schweppervescence.
This track, HMS pinafore was an operetta written and composed by Gilbert and Sullivan in 1878, it was chosen because it was that perfect mix of cinema and lightheartedness. It disarms the film and also doesn’t enslave itself to fashion....