| Title | EGG TART |
| Brand | 7-ELEVEN HONG KONG |
| Product / Service | REDEMPTION PROMOTION |
| Category | A04. Cinematography |
| 1 of 3 Campaign | |
| Entrant | LEO BURNETT HONG KONG, HONG KONG |
| Entrant Company | LEO BURNETT HONG KONG, HONG KONG |
| Advertising Agency | LEO BURNETT HONG KONG, HONG KONG |
| Production Company | ANSWERMARK Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Connie Lo | Executive Creative Director |
| Miranda Shing/Adrian Lam | Creative Director |
| Fanny Lau | Copywriter |
| May Chan | Art Director |
| Anita Chan | Agency Producer |
| Pamela Wan | Account Supervisor |
| Rose Yeung | Advertiser's Supervisor |
| Alex Fung | Director |
| Eggtart Chow | Editor |
| Alfred Pong | Cameraman |
| Daisy Wong/Scarlet Ho | Account Manager |
| Answermark Limited | Production Designer |
| Alfred Pong | Cinematographer |
| Alfred Pong | Director Of Photography |
7-Eleven’s gift collections are long time favourites of the city. “The Tiny Charms of Nostalgia” are decorative charms featuring nostalgic memorabilia from Hong Kong's past that everyone knows and loves. To create buzz around this, videos featuring fanatics making real working miniatures of these items were spread online (Youtube) and through their fans (Facebook Fan Page) to boost excitement and anticipation for this collection. First introduced in the 1940’s in Cha Chaan Tengs (Hong Kong-style cafes), Egg tarts quickly became staples of Chinese restaurants everywhere. Even today, they’re popular desserts and snacks for Yum Cha and afternoon tea.