| Title | BOXER |
| Brand | CHRYSLER GLOBAL |
| Product / Service | CHRYSLER 300C |
| Category | A05. Direction |
| Entrant | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Entrant Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Advertising Agency | WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA |
| Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Production Company 2 | THE BAG LADIES Beijing, CHINA |
| Name | Position |
|---|---|
| Achiles Li/Michael Simmons | Executive Creative Director |
| Conan Wang/Ryan Gerber | Creative Director |
| Samuel Liu/San Shui | Copywriter |
| Diana Chew | Agency Producer |
| Jane Zheng | Producer |
| Adrian Bosich | Director |
| Fanfan Lim | Editor |
| Gasinc Melbourne | Sound Design/Arrangement |
| Julian Langdon | Music |
| Jeremy Rouse/Tim Hudson | Cinematographer |
| Executive Producer: Victoria Conners-Bell (Australia) Kelvin Mak (China)/Vfx Company: Canopy Vfx Executive Agency Producer: Kerli Teo | Other Credits |
The campaign ‘A Salute to the Driven Class’ is a celebration of the emerging Chrysler customers who are 'driven'. A series of five vignettes, they follow a photographer, entrepreneur, fashion designer, architect and boxer, who are at the leading-edge of their field, and dare to be different. This is the boxer vignette.