| Title | THE V MOTION PROJECT |
| Brand | FRUCOR BEVERAGES |
| Product / Service | V ENERGY DRINK |
| Category | A05. Direction |
| Entrant | THICK AS THIEVES Auckland, NEW ZEALAND |
| Entrant Company | THICK AS THIEVES Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | THICK AS THIEVES Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Aaron Turk | Creative Director |
| Graeme Clarke | Copywriter |
| Lachlan Palmer-Hubbard/Jae Morrison | Art Director |
| Rob Linkhorn | Agency Producer |
| Eileen Cosgrove-Moloney | Account Supervisor |
| Ep: Nik Beachman | Producer |
| Zoe Mcintosh | Director |
By hacking Kinect motion tracking software and combining it with audio production software Colenso BBDO, Auckland created The V Motion Project, a tool that could transform the body's movements into music.