| Title | EXTREME PURSUIT |
| Brand | VOLKSWAGEN |
| Product / Service | VW SPORTS CARS |
| Category | A06. Sound Design |
| Entrant | PAE MEDIA Beijing, CHINA |
| Entrant Company | PAE MEDIA Beijing, CHINA |
| Advertising Agency | PAE MEDIA Beijing, CHINA |
| Production Company | BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD., CHINA |
| Name | Position |
|---|---|
| Toni Piëch | Chief Creative Officer |
| Martin Barnes | Executive Creative Director |
| Song Yongwei | Creative Director |
| Cong Xiao | Copywriter |
| Fu Yingzhang | Art Director |
| Toni Piëch | Agency Producer |
| Toni Piëch | Account Supervisor |
| Toni Piëch | Advertiser's Supervisor |
| Cong Xiao | Producer |
| Liu Guonan | Director |
| Yin Kewei | Editor |
| Cameo Content | Sound Studio |
| Del Spiva/Greg Ten Bosc/John Ross | Sound Design/Arrangement |
| Zhao Xiaoning | Cameraman |
| Yan Xiao | Lighting |
| Rolf Becker | Music |
| Lu Zhen | Account Manager |
| Cui Chao | Planner |
| Sha Jincheng | Cinematographer |
| Sha Jincheng | Director Of Photography |
| Yin Kewei Film Making Studio | Editing Company |
“Extreme Pursuit” was probably the most comprehensively produced micro movie in China to date. A full feature film team with stunt crews, second camera teams and full HD Red equipment was used. The sound was an integral part of the micro movie and it was developed in step with the whole movie from day one. Composers and sound engineers got involved in the script stage already. Sound recording and remixing was done by some of the best sound and music people in the world; from German Sound engineers to Hollywood music producer Del Spiva (Spiderman, Black Hawk Down etc.) and bleeding edge UK remixer Zed Bias to create a sound environment far beyond any Chinese micro movies to date. The sound production also gave birth to a beautiful “making of” documentary, lovingly chronicling the passion for sound in a movie.