| Title | CRAZY FOR HAPPINESS |
| Brand | COCA-COLA INDIA |
| Product / Service | COCA-COLA |
| Category | A09. Best Use of Music |
| Entrant | BOOT POLISSH FILMS Mumbai, INDIA |
| Entrant Company | BOOT POLISSH FILMS Mumbai, INDIA |
| Media Agency | McCANN New Delhi, INDIA |
| Production Company | BOOT POLISSH FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Prasoon Joshi | Chief Creative Officer |
| Sambit Mohanty/Vineet Mahajan | Executive Creative Director |
| Rupesh Sahay | Creative Director |
| Sambit Mohanty | Copywriter |
| Vineet Mahajan/Rupesh Sahay | Art Director |
| Jeet Kalra/Ankur Mondal | Agency Producer |
| Nishant Saurabh | Account Supervisor |
| Ashit Ghelani | Producer |
| Shujaat Saudagar | Director |
| Shyam Salgaonkar | Editor |
| Pullz Studio | Sound Studio |
| Arun Castro | Sound Design/Arrangement |
| After Studios | Post Production |
| Daniel Low | Cameraman |
| Daniel Low | Lighting |
| Amit Trivedi | Music |
| Tanya Baweja | Account Manager |
| Jitender Dabbas | Planner |
| Sunil Chhabra | Production Designer |
| Daniel Low | Cinematographer |
| Daniel Low | Director Of Photography |
| After Studios | Editing Company |
| Ananya Dasgupta | ProductionManager |
We live in a world where everything seems to be negative. The society is becoming more insular and with growing levels of selfishness, apathy, etc and we are losing the value of kindness. Coca-Cola believes that selfless acts of kindness by people lead to more happiness and make the world a better place. These surprise acts of kindness by strangers brings about happiness and cheer to our faces and makes us feel positive and optimistic about the world we live. Coca-Cola celebrates these acts of kindness and the champions who perform them thereby provoking belief in a happier world
The music track is an original composition. The lyrics for this were written by Prasoon Joshi (Chief Creative Officer, McCann)