| Title | DUMB WAYS TO DIE |
| Brand | METRO TRAINS |
| Product / Service | METRO TRAINS |
| Category | A07. Script |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| John Mescall | Executive Creative Director |
| Pat Baron | Creative Director |
| John Mescall | Copywriter |
| Pat Baron | Art Director |
| Mark Bradley/Cinnamon Darval | Agency Producer |
| Adrian Mills | Account Supervisor |
| Chloe Alsop | Advertiser's Supervisor |
| Julian Frost | Director |
| Julian Frost | Animation |
| Ollie Mcgill | Music |
| Alec Hussain | Account Manager |
| Adrian Mills | Planner |
| Pat Baron | Production Designer |
How do you get young people to be safe around trains? By making it the dumbest way to die.