EXTREME PURSUIT

TitleEXTREME PURSUIT
BrandVOLKSWAGEN
Product / ServiceVW SPORTS CARS
CategoryB01. Internet Film
EntrantPAE MEDIA Beijing, CHINA
Entrant Company PAE MEDIA Beijing, CHINA
Advertising Agency PAE MEDIA Beijing, CHINA
Production Company BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD., CHINA

Credits

Name Position
Toni Piëch Chief Creative Officer
Martin Barnes Executive Creative Director
Song Yongwei Creative Director
Cong Xiao Copywriter
Fu Yingzhang Art Director
Toni Piëch Agency Producer
Toni Piëch Account Supervisor
Toni Piëch Advertiser's Supervisor
Cong Xiao Producer
Liu Guonan Director
Yin Kewei Editor
Del Spiva/Greg Ten Bosc/John Ross Sound Design/Arrangement
Zhao Xiaoning Cameraman
Yan Xiao Lighting
Rolf Becker Music
Lu Zhen Account Manager
Cui Chao Planner
Sha Jincheng Cinematographer
Sha Jincheng Director Of Photography
Yin Kewei Film Making Studio Editing Company
Stunt Director: Bruce Law Other Credits

Brief Explanation

The micro movie revolves around a tale of brotherhood, deceit and redemption. It was created exclusively for online consumption and as a testament to the eminence of the sports cars of the Volkswagen Group. “Extreme Pursuit” is a vivid short film with production standards that are usually reserved for big blockbusters. It features Chinese and international stars, among them the first big Hollywood film star ever to participate in a Chinese micro movie, Keanu Reeves. It also features some extremely particular locations in the beautiful city of Chengdu in Sichuan province as well as an original soundtrack of silver screen quality. It’s a film that is distinctly recognizable as Chinese with a whiff of Hollywood and international flair.

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