Brief Explanation

Things that are necessary for our everyday life are usually not in your pockets or hands,instead they are in your bag. Bags are close to our life and leather bags are the ones that you can spend your time together in long terms. By shooting this work in stop motion photography,the feeling of "handmade" and "the taste of leather",which are the characteristics of the products,are expressed along with the above message. Tsuchiya Bag Co.,Ltd. has became famous for their school backpacks. Now they produce not only school backpacks but also leather bags and accessories that are handmade by craftsman. They have a reputation for integrity. While Tsuchiya Bag holds the main target of male customers that like the feeling of "handmade of craftsman" and the unique "taste of leather",they also understand that a new group of female customers in their 30s are needed for the development of their company as a whole.