NATIVITY

TitleNATIVITY
BrandTHY WOMB
Product / ServiceTHY WOMB
CategoryB01. Internet Film
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company CENTERSTAGE PRODUCTIONS Makati, THE PHILIPPINES

Credits

Name Position
Melvin M. Mangada Chief Creative Officer
Joey David-Tiempo/Ali Silao Creative Director
Joey David-Tiempo Copywriter
Ali Silao Art Director
Sunny Lucero/Rj Galang Agency Producer
Brillante Ma Mendoza Director

Brief Explanation

Cannes Best Director Brillante Ma Mendoza's latest film, Thy Womb, is a story about the Badjao, a seafaring Muslim community who struggles to live in peace amid tribal conflict and the sea. In Catholic Philippines, there is still prejudice against the Muslims. To promote Thy Womb, we launched a web film that features an actual outtake of a Muslim child being delivered by actress superstar Nora Aunor, and released it on Christmas eve, the night before the biggest Catholic celebration of the year.

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