| Title | SOLDIER FOR WOMEN |
| Brand | P&G INDIA |
| Product / Service | GILLETTE |
| Category | A15. Corporate Image |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Production Company | OLD SCHOOL FILMS Mumbai, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Rajdeepak Das | Executive Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant | Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Hemant Shringy/Arzan Antia/Gunjan Poddar/Indrajeet Kadam | Copywriter |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Indrajeet Kadam/Hemant Shringy/Arzan Antia | Art Director |
| Keegan D'mello | Account Supervisor |
| Surashmi Basu/Annie Sukheswala | Producer |
| Piyush Raghani | Director |
| Sancharii Das Mollick | Editor |
| Darshan Nair | Sound Design/Arrangement |
| Bishojit Maity/Mayukh Ghosh | Post Production |
| Amartya Rahut | Music |
| Rima Wadhwa | Account Manager |
| Deepti Gupta | Director Of Photography |
| Supriya Sarin/Sanjay Chavan/Shyamal Sahoo/Miten Udeshi | Other Credits |
Gillette's 'Soldier for women' movement celebrates the values that make a man the best that he can be. Gillette's brand purpose is to help men make a difference in their world. Our 'Soldiers Wanted' TVC calls out to all the men who embrace the values of the solider by standing up for women. Our intent is to enable men to help them make a difference in the new, more aware India today. Through this movement we want to encourage and give voice to all the men who embrace the values of a soldier, including the values of courage, honor and respect for women. Gillette's intent is to raise awareness to get men to stand together to respect women. The TG for the campaign is Males in the age group of 15-45 yrs. The media mix is spread across TV , Print , Digital & Mobile.