Title | WALL CRICKET |
Brand | ADIDAS INDIA |
Product / Service | ADIDAS CRICKET GEAR |
Category | B01. Internet Film |
Entrant | TBWA\INDIA Mumbai, INDIA |
Entrant Company | TBWA\INDIA Mumbai, INDIA |
Advertising Agency | TBWA\INDIA Mumbai, INDIA |
Production Company | RED ICE PRODUCTIONS Mumbai, INDIA |
Name | Position |
---|---|
Parixit Bhattacharya | Chief Creative Officer |
Parixit Bhattacharya/Rishi Chanana/Rahul Ghosh | Creative Director |
Prashant Bhor/Rahul Ghosh/Srividya Sankaran | Copywriter |
Prashant Bhor | Art Director |
Shiv Sethuraman | Account Supervisor |
Tushar Goculdas | Advertiser's Supervisor |
Robby Grewal/Gary Grewal | Producer |
Robby Grewal/Siva Romero Iyer | Director |
Nilesh Girdhar/Rajat | Editor |
Dipanjan Guha/Devang Rachh | Sound Design/Arrangement |
Pixion | Post Production |
Hanif Shaikh | Music |
Tapan Basu | Cinematographer |
Hemang Chheda | Other Credits |
In India the passion for cricket is plentiful. But in the cramped cities, cricket pitches are scarce. Kids look out for strips of land between buildings for a game of cricket. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. adidas went around and pasted the adidas Wall Cricket Poster in skinny alleys, quiet corridors, empty parking lots, lonely bus stops and every possible strip of land in the city. And overnight urban landscapes turned into cricket pitches.