ANLENE JOINT

TitleANLENE JOINT
ClientFONTERRA BRANDS PHILIPPINES
Product / ServiceANLENE
CategoryA01. Food Products
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES
Production Company HIT PRODUCTIONS Makati City, THE PHILIPPINES

Brief Explanation

We brought to life how acute aches and pains are for a person with osteoarthritis by heightening the sound (and thus the sensation) of creaky joints. Our payoff is that Anlene has Glucosamine, which strengthens and helps synthesize the connective tissues that keep bones where they should be and healthy.

Credits

Name Position
David Guerrero Chief Creative Officer
David Guerrero Executive Creative Director
Jeck Ebreo/Donna Dimayuga Creative Director
Donna Dimayuga/Nikki Golez Copywriter
Jeck Ebreo Art Director
Jing Abellera Agency Producer
Karen Go Account Supervisor
Andre Jacquemin Sound Design/Arrangement
Tony Hertz/Vic Icasas/Kc Caballero Music