| Title | ALIVE IS AWESOME |
| Brand | GODREJ CONSUMER PRODUCTS |
| Product / Service | CINTHOL |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company | NIRVANA FILMS Bangalore, INDIA |
| Name | Position |
|---|---|
| Sajan Raj Kurup | Chief Creative Officer |
| Vikram Gaikwad/Anu Joseph | Executive Creative Director |
| Tejali Shete | Creative Director |
| Sajan Raj Kurup/Anu Joseph | Copywriter |
| Vikram Gaikwad/Tejali Shete | Art Director |
| Junaid Pandrowala | Agency Producer |
| Charu Budhiraja | Account Supervisor |
| Chinmay Kelkar | Advertiser's Supervisor |
| Sneha Iype/Lisa D’costa | Producer |
| Prakash Varma | Director |
| Sally | Editor |
| Bluefrog | Sound Design/Arrangement |
| Oslo Animation | Post Production |
| Mikey Mcleary | Music |
| Nisha Medhekar | Planner |
| Karl Oskarsson/Kartik | Director Of Photography |
| After Studio/Mumbai | Editing Company |
| Digital Production: Crocodile Films | Other Credits |
To revamp Cinthol - a 60 year old heritage soap brand - and make it appealing to young India, we respositioned bathing itself instead of the soap. We did this by introducing the concept of 'Alive Bathing', the spirit of feeling Alive everytime one held the Cinthol soap. Through the length of this launch commercial, the nation explored never-seen-before Alive baths in extreme conditions. It made people see bathing in a fresh, new light. In fact, taking inspiration from the the Alive is Awesome commercial, hundreds of fans and followers created, named and shared their own Alive baths on YouTube.