ALIVE IS AWESOME

TitleALIVE IS AWESOME
ClientGODREJ CONSUMER PRODUCTS
Product/ServiceCINTHOL
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency CREATIVELAND ASIA Mumbai, INDIA
Production Company NIRVANA FILMS Bangalore, INDIA

Brief Explanation

To revamp Cinthol - a 60 year old heritage soap brand - and make it appealing to young India, we respositioned bathing itself instead of the soap. We did this by introducing the concept of 'Alive Bathing', the spirit of feeling Alive everytime one held the Cinthol soap. Through the length of this launch commercial, the nation explored never-seen-before Alive baths in extreme conditions. It made people see bathing in a fresh, new light. In fact, taking inspiration from the the Alive is Awesome commercial, hundreds of fans and followers created, named and shared their own Alive baths on YouTube.

Credits

Name Position
Sajan Raj Kurup Chief Creative Officer
Vikram Gaikwad/Anu Joseph Executive Creative Director
Tejali Shete Creative Director
Sajan Raj Kurup/Anu Joseph Copywriter
Vikram Gaikwad/Tejali Shete Art Director
Junaid Pandrowala Agency Producer
Charu Budhiraja Account Supervisor
Chinmay Kelkar Advertiser's Supervisor
Sneha Iype/Lisa D’costa Producer
Prakash Varma Director
Sally Editor
Bluefrog Sound Design/Arrangement
Oslo Animation Post Production
Mikey Mcleary Music
Nisha Medhekar Planner
Karl Oskarsson/Kartik Director Of Photography
After Studio/Mumbai Editing Company
Digital Production: Crocodile Films Other Credits