THE MAGIC OF FROOTI

TitleTHE MAGIC OF FROOTI
ClientPARLE AGRO
Product/ServiceFROOTI
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency CREATIVELAND ASIA Mumbai, INDIA
Production Company NIRVANA FILMS Bangalore, INDIA

Brief Explanation

We wanted to highlight Frooti's immense appetite value, and therefore we conceptualised a film that's all about the Magic of Fresh 'n' Juicy mangoes -– its mouthwatering deliciousness and the child-like craving for it. We also took on Shahrukh Khan, the heartthrob of a billion Indians, as the brand ambassador for Frooti. Never before in the history of Frooti has the brand taken on such a huge celebrity for an endorsement. Shahrukh, with his pan-India appeal, took the brand to places where it had never been to before. He helped Frooti to talk to people to whom the brand hadn't spoken to yet.

Credits

Name Position
Sajan Raj Kurup Chief Creative Officer
Anu Joseph/Vikram Gaikwad Executive Creative Director
Rajat Dawar/Ravi Shanker Creative Director
Sajan Raj Kurup Copywriter
Ravi Shanker Art Director
Jay Gala Agency Producer
Swati Dua Account Supervisor
Nadia Chauhan Advertiser's Supervisor
Sneha Iype Producer
Prakash Varma Director
Shyam Salgaonakar Editor
Darshan Sound Design/Arrangement
After Studio Post Production
Amar Manglokar Music
Priyanka Kurup Planner
K U Mohanan Director Of Photography
After Studio Editing Company