UFO

TitleUFO
BrandESSILOR MANUFACTURING (THAILAND)
Product / ServiceCRIZAL
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantNUDEJEH Bangkok, THAILAND
Entrant Company NUDEJEH Bangkok, THAILAND
Advertising Agency NUDEJEH Bangkok, THAILAND
Production Company PHENOMENA Bangkok, THAILAND

Credits

Name Position
Jureeporn Thaidumrong Chief Creative Officer
Jureeporn Thaidumrong Executive Creative Director
Pansoon Sugandhapatibhaga Creative Director
Adam Siriraka Copywriter
Natthapong Sriprasard/Sirichai Yotathikunchai Art Director
Kanoksak Meevuthi/Kidthungsamer Thongdang Agency Producer
Chantana Thunduan Account Supervisor
Thanonchai Sornsriwichai Director
Cine Digital Sound Design/Arrangement
Oriental Post Post Production
Niranda Thongprasert Account Manager
Pradhana Chariyavilaskul Planner

Brief Explanation

To demonstrate the various benefits of the multi-coat clear lens from Crizal, what at first appears to be a UFO as seen through a scratchy, smudgy screen turns out to be a simple saucepan lid as the screen becomes superbly clear. Or is there more to that? Pay-off: See clearly. See for real. Crizal.