Title | SARAH |
Brand | BUPA AUSTRALIA |
Product / Service | BUPA HEALTH INSURANCE |
Category | A12. Financial Products & Services |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | EXIT FILMS Melbourne, AUSTRALIA |
Name | Position |
---|---|
James Mcgrath | Chief Creative Officer |
Ant Keogh | Executive Creative Director |
Tom Martin/Julian Schreiber | Creative Director |
Richard Williams | Copywriter |
Anthony Phillips | Art Director |
Executive Producer: Sonia Von Bibra/Producer: Lisa Moro | Agency Producer |
Rhoda Berjaoui | Account Supervisor |
Daniel Lacaze | Advertiser's Supervisor |
Susie Cole | Producer |
Glendyn Ivin | Director |
Johanna Scott | Editor |
Stephen Rae Music | Sound Design/Arrangement |
The Butchery/The Refinery | Post Production |
Lesley Baker | Account Manager |
Planning Director: Paul Rees Jones/Planner: Matt Pearce | Planner |
Germain Mcmicking | Cinematographer |
The Butchery | Editing Company |
Sound House: Flagstaff Studios/Sound Designer/Engineer: Paul Le Couteur/Retoucher: Mike Mccall | Other Credits |
Bupa 'Sarah' is the second TV ad in Bupa's 'Find a healthier you' campaign. The campaign features an unhealthy person as they meet the healthier version of themselves. In 'Sarah' we follow what we think is the one person as they choose healthy and unhealthy options. Whether it be eating chips out at night, sleeping in, or eating fruit and exercising. We then realise in the final scene that we are in fact watching two people, the healthy Sarah and the unhealthy Sarah, as they meet for the very first time.