Title | BOOT CAMP |
Brand | SCA HYGIENE AUSTRALASIA |
Product / Service | LIBRA |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | GOODOIL FILMS Sydney, AUSTRALIA |
Name | Position |
---|---|
James Mcgrath | Chief Creative Officer |
Ant Keogh | Executive Creative Director |
Jim Ingram/Ben Couzens | Creative Director |
Nick Kelly | Copywriter |
Nic Buckingham | Art Director |
Cindy Phillips | Agency Producer |
Group Account Director - Jennifer Chin | Account Supervisor |
Berlin Abraham | Advertiser's Supervisor |
Clare Richards | Producer |
Fiona Mcgee | Director |
Johanna Scott | Editor |
N/A | Sound Design/Arrangement |
The Butchery | Post Production |
N/A | Animation |
N/A | Cameraman |
N/A | Lighting |
N/A | Music |
Russell Boyd | Cinematographer |
Russell Boyd | Director Of Photography |
The Butchery | Editing Company |
Paul Le Couteur/Flagstaff Studios Agency Producer - Print Mary Darzi | Other Credits |
We open on a girl snuggled up in bed. Suddenly, her flatmate yanks her blanket off, telling her it's time for boot camp. The unimpressed girl replies that it's freezing and that she has her period. The flatmate throws a pack of Libra Invisible Pads at the girl in bed. 'We're leaving in five,' she says. We cut to the girls in their car, looking as if they're readying themselves to get out. But then we cut to see they're just happily watching a bunch of athletic guys training. We end with the line, Libra Invisible Pads. Designed to fit no matter what you do.