COINCIDENCE

Silver Spike
TitleCOINCIDENCE
BrandCARLTON & UNITED BREWERIES
Product / ServiceCARLTON MID
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA
Production Company 2 FURLINED Santa Monica, USA

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Anthony Phillips Copywriter
Richard Williams Art Director
Sevda Cemo - Senior Broadcast Producer Agency Producer
Nick Cohen - Account Director Account Supervisor
Paul Mcmillan - Managing Partner Advertiser's Supervisor
Cath Anderson/Karen Bryson Production House Producer - Edward Pontife Producer
Brian Aldrich Director
Jack Hutchings Editor
N/A Sound Design/Arrangement
The Butchery/The Refinery Post Production
N/A Animation
N/A Cameraman
N/A Lighting
N/A Music
Brendan Taylor - Senior Account Manager Account Manager
Planning Director: Mike Derepas/Planner: Matt Pearce Planner
Jeremy Rouse Cinematographer
Jeremy Rouse Director Of Photography
The Butchery Editing Company

Brief Explanation

"Coincidences" is the latest TV ad in Carlton MID's long running "Stay a little longer" campaign. It follows the story of Mick and Tracy on a very romantic holiday, "coincidentally" running into Mick's best mates at the exact same resort. We see Mick and his mates feign shock with terrible overacting as the freakish meetings play out.