RIVER OF BLONDE

TitleRIVER OF BLONDE
BrandCARLTON & UNITED BREWERIES
Product / ServicePURE BLONDE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Tom Martin/Julian Schreiber Creative Director
Julian Schreiber Copywriter
Tom Martin Art Director
Executive Producer Agency - Sonia Von Bibra Agency Producer
Senior Account Director - Peter Chapman And Brett Williams Account Supervisor
Managing Partner - Paul Mcmillan Advertiser's Supervisor
Pi Smart Producer
Steve Rogers Director
Jack Hutching Editor
Paul Le Couteur - Flagstaff Studios Sound Design/Arrangement
Online/Cgi - Animal Logic Post Production
'higher Love'/Performer - James Vincent Mcmorrow/Writers - Will Jennings/Steve Winwood Music
Paul Rees-Jones Planner
Adam Arkapaw Cinematographer
Adam Arkapaw Director Of Photography
The Butchery Editing Company
Special/Visual Effects: Kirsty Millar/Jonathan Hairman Animal Logic Other Credits

Brief Explanation

We open on a gritty, empty, street in the city. Suddenly, a flood of blonde haired people dressed in in pale clothes turn a corner and pour into the street. More and more blonde flows in and the levels of the blonde heads and hair amazingly roll, sway and ungulate like the surface of a river. We watch the flood of people move like pure blonde liquid through the streets fluidly moving around obstacles. Finally they swirl into a subway tunnel and just as suddenly as they appeared - they're gone. The city is grey and empty again.