NO CELEBRITY CHEF REQUIRED

TitleNO CELEBRITY CHEF REQUIRED
ClientFONTERRA
Product/ServicePERFECT ITALIANO
CategoryA01. Food Products
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company CURIOUS FILM Auckland, NEW ZEALAND

Brief Explanation

Fronted by Gordon Ramsay, this TVC mocks the ubiquity of celebrity chefs in Australian advertising. An infestation of plague proportions. Perfect Italiano is a brand that encourages mums to have the confidence to prepare Italian dishes. It does this through emphasising the simplicity of authentic Italian food. Simple meals that you don’t need to be an expert to prepare. So we created the campaign line; Perfect Italiano - No celebrity chef required.

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Julian Schreiber/Tom Martin Creative Director
Seymour Pope Copywriter
Luke Thompson Art Director
Sevda Cemo Agency Producer
Andrew Drougas Account Supervisor
Tara Riddell - Curious/Michael Di Girolamo - Station Films/Caroline Gibney - Station Films Producer
Brendan Gibbons - Curious Film/Station Films Director
Luke Haigh Editor
Paul Le Couteur - Flagstaff Studios Sound Design/Arrangement
Curious Film/Method Studios - Offline/Grade Post Production
N/A Animation
N/A Cameraman
N/A Lighting
N/A Music
Kelly Mcbride Account Manager
Michael Derepas Planner
Paul Cameron Cinematographer
N/A Director Of Photography
Curious Film Editing Company
N/A Other Credits