Title | RISE OF THE MEGACITY |
Brand | TIGER BEER |
Product / Service | TIGER BEER |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | ROTHCO Dublin, IRELAND |
Entrant Company | ROTHCO Dublin, IRELAND |
Advertising Agency | ROTHCO Dublin, IRELAND |
Production Company | INDEPENDENT London, UNITED KINGDOM |
Production Company 2 | LIVING FILMS Chiang Mai, THAILAND |
Name | Position |
---|---|
Alan Kelly | Creative Director |
Dylan Davies | Art Director |
Grace Looney | Account Supervisor |
Simon Eakhurst | Producer |
Derin Seale | Director |
Drew Thompson | Editor |
Smith And Western/Sydney | Sound Design/Arrangement |
Piranha Bar/Dublin | Post Production |
Piranha Bar/Dublin | Animation |
Original - Rise Of The Megacity | Music |
Nicolas Karakatsanis | Director Of Photography |
Method Studios/Sydney | Editing Company |
Mutiny Sound Studios/Dublin | Other Credits |
The ‘Megacity’ campaign is a creative concept which targets cosmopolitan male drinkers by capturing the excitement of the Asian Metropolis. The campaign marks the launch of the first Tiger global campaign and portrays Tiger as the symbol of the pulse and excitement of the Asian Megacity. Rise is the first of a suite of TVCs to air to the global market.