RISE OF THE MEGACITY

TitleRISE OF THE MEGACITY
ClientTIGER BEER
Product / ServiceTIGER BEER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantROTHCO Dublin, IRELAND
Entrant Company ROTHCO Dublin, IRELAND
Advertising Agency ROTHCO Dublin, IRELAND
Production Company INDEPENDENT London, UNITED KINGDOM
Production Company 2 LIVING FILMS Chiang Mai, THAILAND

Brief Explanation

The ‘Megacity’ campaign is a creative concept which targets cosmopolitan male drinkers by capturing the excitement of the Asian Metropolis. The campaign marks the launch of the first Tiger global campaign and portrays Tiger as the symbol of the pulse and excitement of the Asian Megacity. Rise is the first of a suite of TVCs to air to the global market.

Credits

Name Position
Alan Kelly Creative Director
Dylan Davies Art Director
Grace Looney Account Supervisor
Simon Eakhurst Producer
Derin Seale Director
Drew Thompson Editor
Smith And Western/Sydney Sound Design/Arrangement
Piranha Bar/Dublin Post Production
Piranha Bar/Dublin Animation
Original - Rise Of The Megacity Music
Nicolas Karakatsanis Director Of Photography
Method Studios/Sydney Editing Company
Mutiny Sound Studios/Dublin Other Credits