STEPDAD STEVE

TitleSTEPDAD STEVE
ClientMURRAY GOULBURN CO-OPERATIVE
Product/ServiceDEVONDALE SPREADS
CategoryA01. Food Products
EntrantDDB MELBOURNE, AUSTRALIA
Entrant Company DDB MELBOURNE, AUSTRALIA
Advertising Agency DDB MELBOURNE, AUSTRALIA
Production Company PRODIGY Sydney, AUSTRALIA

Brief Explanation

Devondale Dairy Soft – Stepdad Steve Devondale is Australia's largest dairy company, and Dairy Soft is their latest innovation - a butter that actually spreads straight from the fridge. We were tasked with communicating the attributes of this amazing product to the public. And we did so by showing the often, horrible consequences of hard butter. The damage that hard butter causes is not to be taken lightly. As illustrated in this TVC, it quite literally tears families apart – or at least makes it rather uncomfortable for some of them.

Credits

Name Position
Darren Spiller Executive Creative Director
Simon Bagnasco Creative Director
Robbie Brammall Copywriter
Ant Hatton Art Director
Tuesday Picken Agency Producer
Producer: Alice Grant/Executive Producer: Jonathan Samway Producer
Tim Bullock Director
Adam Wills Editor
Colin Simkins/Gusto Music Sound Design/Arrangement
Grade: Edel Rafferty/Method Studios/Online Edit: Chris Betteridge/Method Studios Post Production
Katie Kouts/Kirsten Tidswell Account Manager
Ian Forth Planner
Germain Mcmicking Director Of Photography
Method Studios Editing Company