DEVIL

TitleDEVIL
ClientARS CHEMICAL (THAILAND) CO.
Product/ServiceHOY HOY
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantDENTSU PLUS Bangkok, THAILAND
Entrant Company DENTSU PLUS Bangkok, THAILAND
Advertising Agency DENTSU PLUS Bangkok, THAILAND
Production Company MUM FILMS Bangkok, THAILAND

Brief Explanation

Hoy Hoy Cockroach trap House, which can effectively get rid of cockroaches with its unique selling point, “super sticky glue”. The TVC conveys that every cockroach which gets lured in Hoy Hoy will stick till death with this glue no matter whoever it is. The scene emphasized the product benefit by showing even the devil cockroach cannot escape from Hoy Hoy anyway.

Credits

Name Position
Subun Khow Chief Creative Officer
Monchai Visuttinont Creative Director
Subun Khow/Monchai Visuttinont/Sutassarin Ankumpoch/Pattarapong Lapjarupong Copywriter
Supparat Thepparat/Naphol Chantapakorn/Tanachai Sutthisareesakul Art Director
Monnarath Thanasai Agency Producer
Pasinee Vithayaveroj/Kemarin Kongkajeerachayanon Account Supervisor
Chonlasap Kasemsap Advertiser's Supervisor
Surayut Sritrakul Producer
Apiruk Pangseepirom Director
Dechmongkol Prasertsit Editor
Cinesound Company Limited Sound Design/Arrangement
Kiatniyom Sawangcharoen Account Manager
Akkarapong Kusakul Cinematographer
Sound Engineer : Kulsak Thamsanong Other Credits