| Title | REAL LIFE NEVER STOPS |
| Brand | AIA GROUP |
| Product / Service | INSURANCE |
| Category | A12. Financial Products & Services |
| Entrant | TBWA\HONG KONG, HONG KONG |
| Entrant Company | TBWA\HONG KONG, HONG KONG |
| Advertising Agency | TBWA\HONG KONG, HONG KONG |
| Production Company | IDENTITY FILMS New York, USA |
| Name | Position |
|---|---|
| Edmund Choe | Chief Creative Officer |
| Rupert Taylor | Creative Director |
| Rupert Taylor | Copywriter |
| Norah Sham/Ann Wong | Agency Producer |
| Joanne Lao/Pauline Wong/Kathy Wong | Account Supervisor |
| Paul Groves/Michael Ip/Michael Woo | Advertiser's Supervisor |
| Keeley Gould | Producer |
| Laurent Chanez | Director |
| Stewart Reeves | Editor |
| A52/Post Production Office (Hk) | Post Production |
| Cheung Kwok Wah | Lighting |
| Latona Lai/Winnie Yuen | Account Manager |
| Robin Nayak/Terence Ling | Planner |
| Steve Annis | Director Of Photography |
| Rock Paper Scissors | Editing Company |
| Fx/Finishing: Artists - Brendan Crockett/Dan Ellis | Other Credits |
This film celebrates the Asian spirit of persistent optimism during real life's ups and downs. This is AIA’s point of view towards real life, told through stories throughout Asia, of change, persistence, love, hardship. The embrace gesture is a symbol of encouragement, to "never give up on what’s important to you" in a constantly changing world.