Title | DESTINY |
Brand | LENOVO JAPAN |
Product / Service | THINKPAD |
Category | B01. Internet Film |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Shunsuke Kakinami/Masayoshi Kato | Creative Director |
Shunsuke Kakinami/Masayoshi Kato | Copywriter |
Yasuo Matsubara | Art Director |
Masayoshi Kato | Agency Producer |
Gaku Saito | Account Supervisor |
Mizuho Shimizu | Advertiser's Supervisor |
Hisaya Kato | Producer |
Takeshi Kogahara | Director |
Takeshi Kogahara/Hiroki Makita | Editor |
Audio Force | Sound Design/Arrangement |
Daisuke Noda | Cameraman |
Tetsu Moritera | Lighting |
Masayoshi Kato (Creative)/Mitsuru Murayama (Strategy)/Ritsuki Kobayashi (Media) | Planner |
Masaya Nakahara | Cinematographer |
Masaya Nakahara | Director Of Photography |
Web Technical Director: Tomonori Oki/Web Design: Kazuhiro Hamakawa | Other Credits |
The strongest point about Lenovo's ThinkPad (PC) is its toughness. In pursuit of the ultimate toughness, Lenovo conducts various verification tests, such as a drop test or an opening-closing test, everyday in the lab. And though it is not widely known, in fact Lenovo only brings out ThinkPads which have qualified these tests.This is a short film to communicate its real toughness which can be said to be the destiny for ThinkPad. ThinkPad equals an unbreakable machine that our target is looking for. We put effort on communicating this fact as Edutainment (Education x Entertainment).