THE SEARCH

Silver Spike
TitleTHE SEARCH
ClientLION
Product/ServiceTAP KING
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBMF Sydney, AUSTRALIA
Entrant Company BMF Sydney, AUSTRALIA
Advertising Agency BMF Sydney, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA
Production Company 2 BISCUIT FILMWORKS Los Angeles, USA
Production Company 3 THE EDITORS, AUSTRALIA

Brief Explanation

The Tap King is an Australian first in the market for beer. It’s a product that lets you pour draught beer, as you would get in the pub, from your very own fridge at home. This is something that men have wanted for, forever. To get this story across, we used the insight that men are always searching their fridge for something at all hours of the day and night. Even though they checked it 5 minutes prior, they’ll go back and check it again and again. Turns out what they were looking for this whole time was Tap King. And who better to get that message across than Lionel Richie in the fridge singing his classic hit ‘Hello is it me you’re looking for?’ in reference to the Tap King. Best of all, Lionel is nice enough to pour the man a beer from the Tap King so he can experience draught beer at home.

Credits

Name Position
Shane Bradnick/Warren Brown Executive Creative Director
Justin Ruben Creative Director
Philip Sicklinger Copywriter
Alex Booker Art Director
Jenny Lee-Archer Agency Producer
Tony Dunseath Account Supervisor
Pip Smart Producer
Steve Rogers Director
Bernard Garry Editor
The Editors Post Production
Lionel Richie/"hello" Music
Kura Tyerman/Renee Kastanias Account Manager
Mandy Walker Director Of Photography
The Editors Editing Company
Sound Engineer - Simon Lister - Nylon. Method Studios - Post Production. Other Credits