ABBOTT'S VILLAGE BAKERY

TitleABBOTT'S VILLAGE BAKERY
ClientGEORGE WESTON FOODS
Product/ServiceABBOTT'S BREAD
CategoryA01. Food Products
EntrantBMF Sydney, AUSTRALIA
Entrant Company BMF Sydney, AUSTRALIA
Advertising Agency BMF Sydney, AUSTRALIA
Production Company FINCH Auckland, NEW ZEALAND
Production Company 2 Alt.VFX Brisbane, AUSTRALIA
Production Company 3 NYLON STUDIOS Sydney, AUSTRALIA

Brief Explanation

Abbott’s Village Bakery is an Australian brand that makes their bread all natural with no artificial colours, flavours or preservatives. To tell this to people in an entertaining way we used the analogy of free range food. We created a world where Abbott’s Village Bakery bread is allowed to roam free without the constraints of bread tins and is only fed wholesome grains. Just like with other free range foods, this makes for the best tasting and naturally healthy bread.

Credits

Name Position
Warren Brown/Shane Bradnick Executive Creative Director
Justin Ruben Creative Director
Philip Sicklinger Copywriter
Alex Booker Art Director
Whitney Hawthorn Agency Producer
Kura Tyerman Account Supervisor
Michael Hilliard Producer
Christopher Riggert Director
Jack Hutchins Editor
Michael Yezerski Sound Design/Arrangement
Collin Renshaw Post Production
Collin Renshaw Animation
Thomasine Burnap Planner
Sebastian Pfaffenbichler Director Of Photography
The Butchery Editing Company