SUNSHINE BUBBLE

Silver Spike
TitleSUNSHINE BUBBLE
ClientMURRAY GOULBURN CO-OPERATIVE
Product / ServiceDEVONDALE FAST START LIQUID BREAKFAST
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDDB MELBOURNE, AUSTRALIA
Entrant Company DDB MELBOURNE, AUSTRALIA
Advertising Agency DDB MELBOURNE, AUSTRALIA
Production Company PRODIGY Sydney, AUSTRALIA

Brief Explanation

The breakfast drink category in Australia is dominated by Sanitarium’s ‘Up & Go’, which unbeknown to most is a soy-based drink. Devondale, Australia’s largest dairy, decided to launch a competitor – made from real milk. We legally couldn’t say anything about the negative health implications of soy, but we could draw attention to its other big draw back – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ – it destroys marriages, ruins relationships and in this spot damages a young girl’s fragile psyche forever.

Credits

Name Position
Darren Spiller Executive Creative Director
Simon Bagnasco Creative Director
Robbie Brammall Copywriter
Ant Hatton Art Director
Simon Thomas Agency Producer
Nick Condon Account Supervisor
Producer: Julianne Shelton/Executive Producer/Md: Jonathan Samway Producer
Tim Bullock Director
Adam Wills/Grade: Edel Rafferty/Online: Ziggy Zigouras Editor
Colin Simkins/Gusto Music Sound Design/Arrangement
Rick Mcmullen Lighting
Katie Kouts/Kirsten Tidswell Account Manager
Ian Forth Planner
Daniel Ardilley Director Of Photography
Grade/Online: Method Studios Editing Company