Title | CONFESSIONS |
Brand | KIA |
Product / Service | KIA CERATO |
Category | B02. Other Screens |
Entrant | PHOTOPLAY FILMS Redfern, AUSTRALIA |
Entrant Company | PHOTOPLAY FILMS Redfern, AUSTRALIA |
Advertising Agency | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production Company | PHOTOPLAY FILMS Redfern, AUSTRALIA |
Name | Position |
---|---|
Scott Lambert | Creative Director |
Matt Cramp | Copywriter |
Rua Perston | Art Director |
Tania Templeton | Agency Producer |
Simon Hornery | Account Supervisor |
Belinda Dean | Producer |
Tom Noakes | Director |
Walter Ratcliffe | Editor |
Ryan Griffin | Account Manager |
Ross Giardina | Director Of Photography |
The Gingerbread Man | Editing Company |
Executive Producer - Oliver Lawrance | Other Credits |
Shoppers were asked to record an uncomfortable message from the comfort of the driver's seat. The activation took place in Westfield Parramatta with almost 200 people recording personal messages over two days. Every confession was recorded using multiple go pro's situated within the car and then projected upon a large screen in the middle of the shopping centre. The experiment proved that there can never be an uncomfortable moment when in the comfort of the all new KIA Cerato.