Title | RANSOM |
Brand | MUANG THAI LIFE ASSURANCE |
Product / Service | MUENG THAI LIFE INSURANCE |
Category | A12. Financial Products & Services |
Entrant | TBWA\THAILAND Bangkok, THAILAND |
Entrant Company | TBWA\THAILAND Bangkok, THAILAND |
Advertising Agency | TBWA\THAILAND Bangkok, THAILAND |
Production Company | PHENOMENA Bangkok, THAILAND |
Name | Position |
---|---|
Rit Prompicharn | Executive Creative Director |
Sorasak Songnapawuttikul | Copywriter |
Nattakorn Smintarapunya/Yuwarat Surattanasathitkul | Art Director |
Sumittra Srisuparat | Agency Producer |
Ramon Pata | Producer |
Ketchai Prapornsilp | Director |
Pongsatorn Kosolphothisup | Editor |
Oriental Post Music | Post Production |
Terdsuk Junphan | Music |
Taweesak Khumpati | Director Of Photography |
This Is It | Editing Company |
Cine Digital | Other Credits |
The concern for 40 to 65 years-old target audience is not having enough money for medical treatment to battle against deadly diseases which are extremely costly. It is like their lives are taken as hostage, and failure to pay for treatment means death. Hence, this insurance plan is a weapon that enables people in this age group to successfully fight against the expenses of these deadly diseases.